Graphic design at the height of its visual potential, led by the famous European designer Michel Bouvet, this exhibit presented a series of works created for cultural institutions as well as diverse designs created by students from ESAG/ Penninghen (Institute for Graphic Arts) in Paris.

With a predominantly pop aesthetic, Bouvet uses visual icons to compose messages structured around the need to communicate something; however, his designs transcend immediate information and speak in parallel artistic, social and cultural codes in a recycled post-modernism.